Which component is NOT part of the Customer Value Hierarchy Model?

The Customer Value Hierarchy Model is a framework that describes various layers of value that a product or service can offer to customers. It typically consists of Table Stakes, Satisfiers, and Differentiators.

Table Stakes represent the basic requirements or features that customers expect from a product or service in a particular market. These are fundamental to compete but do not add unique value. Satisfiers refer to those features that can lead to customer satisfaction and increased loyalty when they meet or exceed customer expectations. Differentiators are the aspects that distinguish a product or service from competitors, providing added value that can justify a higher price or drive customer preference.

Profit Maximizers, while certainly a crucial aspect of business performance, do not fit within the Customer Value Hierarchy Model itself. They relate more to the financial strategies or goals of a business rather than the value perception from the customer's perspective. Thus, recognizing the disconnect between the concept of profit maximization and the specific value layers defined in the hierarchy helps clarify why it is not considered part of this model.