Which category is NOT a business driver for urgency in change?

The category that is not typically considered a business driver for urgency in change is personal. Business drivers for change generally stem from factors that impact the organization as a whole rather than individual motivations or preferences.

Strategic drivers often relate to the overall direction and goals of the organization, such as responding to market trends or repositioning for competitive advantage. Regulatory drivers are concerns involving compliance with laws and regulations, which can create immediate needs for change to avoid legal ramifications. Operational drivers indicate inefficiencies in processes or systems that necessitate swift improvements to maintain productivity and effectiveness.

Personal motivations, while important for individual employee morale and engagement, do not directly influence the broader organizational urge to implement change. They are more internal and subjective, thus lacking the systemic implications seen with the strategic, regulatory, and operational drivers.