What type of driver is 'customer' in the context of change urgency?

In the context of change urgency, the 'customer' is best categorized as a social driver. Social drivers involve factors that relate to the perceptions, needs, and expectations of customers and the broader community. Customers influence organizations significantly by expressing their desires for better products, services, or experiences, which can create a sense of urgency for change.

When customers demand improvements or express dissatisfaction, organizations must respond swiftly to maintain satisfaction, loyalty, and competitive advantage. This responsiveness often leads to urgent actions within the organization to adapt to shifting customer expectations. Understanding customer needs is integral to fostering positive relationships and ensuring organizational success, making 'customer' a pivotal social driver in prompting urgent change.

Other types of drivers, such as financial, operational, and regulatory, focus on different aspects, such as cost control, process efficiency, or compliance with laws. While they are important, they do not embody the social influences that directly stem from customer interactions and feedback, which is why 'customer' aligns with social drivers in this context.