What should good Business Outcomes represent?

Good Business Outcomes should primarily represent the results to be obtained. This means focusing on the end goals and desired impacts that an organization aims to achieve through its initiatives and strategies. Effective Business Outcomes are typically tied to measurable objectives such as increased revenue, enhanced customer satisfaction, or improved market share.

This perspective helps clarify the overall purpose of business activities and aligns all efforts towards achieving these specific results. When organizations define their desired outcomes, they can strategize more effectively and allocate resources efficiently to meet those objectives.

In contrast, the other options focus on different aspects of business processes or operational strategies rather than the end results themselves. While they are important in their own right, they don't encapsulate the essence of what good Business Outcomes should represent.