What is the primary goal of Business Relationship Management (BRM)?

The primary goal of Business Relationship Management (BRM) is to create optimum value from limited IT supply. This involves ensuring that the technology and services provided by IT are aligned with the needs of the business, thus maximizing the return on investment and enabling better business outcomes. BRM focuses on fostering strong relationships between the IT department and business units, helping both parties to collaborate effectively to achieve their goals.

By optimizing the value derived from IT resources, BRM ensures that the services rendered not only meet current demands but are also strategically planned to address future needs. This goal encapsulates the essence of BRM, which is to act as a bridge between IT and the business, ensuring that technology is leveraged as an enabler of business strategy and objectives.

The other options reflect objectives that do not align with the principles of effective BRM. For example, increasing IT demand without assessment can lead to inefficiencies and increased costs, not necessarily providing value. Similarly, attempts to eliminate all demand for IT services are unrealistic and counterproductive, as a balanced demand for IT services is essential for business operations. Reducing operational costs in IT is a potential benefit but not the primary goal, as BRM emphasizes value creation rather than merely cost reduction.