What is the first step in determining business outcomes?

The first step in determining business outcomes involves examining the issues at hand. This foundational phase is crucial because it helps identify the challenges, problems, or opportunities that the business is facing. By thoroughly understanding these issues, stakeholders can ensure that their subsequent efforts to identify outcomes, impacts, or measures are aligned with the actual needs and priorities of the organization.

When issues are clearly examined, it allows for a more strategic approach toward formulating desired business outcomes. It ensures that everyone involved has a common understanding of what needs to be addressed and sets the stage for effective planning and execution. This initial stage ultimately guides the organization in defining specific, measurable, and relevant outcomes that can drive success.