What is a primary output expected from the planning phase of Strategic Relationship Management?

The primary output expected from the planning phase of Strategic Relationship Management is actually a refined business strategy. During this phase, the focus is on aligning the relationships with business objectives and ensuring that all key stakeholders understand and agree on the strategic direction. This involves analyzing the current state of relationships, identifying areas for improvement, and articulating a clear vision for how these relationships will evolve to drive value for both the organization and its stakeholders.

Having a refined business strategy enables the organization to leverage its relationships effectively, ensuring that the efforts directed toward relationship management are not only systematic but also intentional in supporting broader business goals. The emphasis is not just on timelines or communication channels; it is about ensuring that the strategy is solid and defines how to manage relationships strategically over the long term.