According to the impact of a message, what percentage is attributed to body language?

Prepare for the Business Relationship Management Professional Certification Exam with engaging flashcards and multiple choice questions, complete with hints and insights. Boost your confidence and get ready to excel in your exam!

The correct answer highlights that 55% of the impact of a message is attributed to body language. This statistic is rooted in communication research, particularly that of Dr. Albert Mehrabian, who studied the relative impact of different components of communication. Mehrabian's work suggests that when conveying feelings or attitudes, the message is received based on three components: verbal (the words used), vocal (tone and inflection), and non-verbal (body language).

In this context, body language is a powerful communicator of emotions and intent; it encompasses facial expressions, gestures, posture, and eye contact. This non-verbal communication can reinforce or contradict the verbal message, significantly influencing how the message is perceived and understood. A strong alignment between body language and spoken words can enhance the effectiveness of communication, while discrepancies may lead to confusion or mistrust.

Recognizing the importance of body language is crucial for professionals in business relationship management, as it enables them to engage with stakeholders effectively and foster strong, trust-based relationships. Understanding that over half of a message's impact is derived from non-verbal cues underscores the essential nature of being aware of one's body language and its congruence with verbal communication.

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